The Beatles performing "Hey Jude" live in 1968 as a promotional on the Frost Programme. The Beatles hired Michael Lindsay-Hogg to shoot the "Hey Jude" promotional film. Hogg had previously directed a "promo" film for "Paperback Writer." They settled on the idea of performing in front of a live — albeit controlled — audience. The entire film of "Hey Jude" is comprised of 2 takes.
The Beatles had a new single to promote but did not want to interrupt their Revolver recording sessions to visit television studios all over the world to perform it for everyone, so instead they enlisted the help of director Michael Lindsay-Hogg (who would also end up working on a few Beatles projects after this) to create promo films of both sides of the single (Paperback Writer & Rain). The clip seen here was filmed on May 19, 1966 and in the U.S. was aired exclusively on the Ed Sullivan show on June 5, 1966. Paul's chipped front tooth from a recent moped accident is very visible in the Paperback Writer performance. A still from the intro clip was used for the back cover of the Revolver album.